![]() Shipping orders in a timely manner and meeting all estimated delivery dates, especially during holidays, is critical to obtaining high ratings and earning Buy Box-eligible status. Accurate shipping. Shipping items in accordance with fulfillment procedures to ensure the customer that the correct item is being shipped.Accurate listing. The seller must carefully select a title, description, and categorization for items and properly select item conditions to avoid customer confusion.Seller performance metrics can be improved in a number of different ways: To be eligible, the seller must meet very high standards excelling in the different qualifying areas is the best way to achieve Buy Box-eligible status. Whereas prior to Amazon’s changes, anyone could see who was eligible (formally known as Featured Merchant) simply by looking at the Offer Listing Page, this information is now only disclosed to the seller within their Seller Central account. ![]() A seller’s professional seller status will influence his status as Box-eligible. The length of time and frequency of sellers using the Amazon platform to sell products will affect their eligible status. A seller may gain eligible status based on the speed of delivery, options for shipping, competitive pricing, participation in FBA, and customer service. Seller metrics. Sellers may become Buy Box-eligible based on the metrics found under the seller performance measurements.Order Defect Rate (ODR). ODR is based on customer feedback, A-to-Z Guarantee claims, and chargebacks.Because of this, there are no specific guidelines the seller can follow in order to make Buy Box-eligible status. The performance criteria that possible Buy Box-eligible status relies on are subject to change and vary by category. Read on to learn how to become qualified for the position and the key factors that go into winning spot.įurther Reading: How to Increase Your Amazon Sales When You Already Own the Box What is the catch? Not all sellers are eligible to win the Buy Box. If there are multiple high-ranked sellers for a specific product, the sellers will rotate in the Buy Box.īecause numerous merchants can sell the same item, this position can be very competitive. This box has a high impact on conversions, which is why it is a goal for most competitive sellers. Amazon shows the product of a high-performance seller with the most competitive price. The Buy Box is the white box on the right-hand side of the Amazon product detail page used for customers to purchase items in their cart. Understanding the Buy Box and its competition for certain products has been and will continue to be an essential strategy for most sellers. With over 83% of sales made on Amazon coming through the Buy Box, it is a treasured spot that directly impacts profitability, especially for sales on mobile, as only the name of the winner is displayed. It determines which product promises the best balance of high seller performance and low price. The winner will go on to make more sales than any other seller for that product (unless, of course, there are multiple high-ranked sellers – then, they will rotate in the Buy Box, each gaining their share of product sales).Īligning with Amazon’s customer-obsessed mantra, the Amazon Buy Box was created in order to give the customer the best possible value for their money. When a consumer buys the product through this section, the seller, which is highest ranked by Amazon at that time, will show up there. Most consumers buy items through the Buy Box section on the desired product page. As there is no limit on the number of sellers or the number of products that they can offer on Amazon’s marketplace, the same product is often sold by many sellers, each competing for the maximum amount of sales. However, understanding the ins and outs of this little white box will always be a top priority for competitive third-party sellers due to its high impact on conversions. With Amazon at the helm of the industry, it’s go-time for sellers to get on board with several aspects of online retail such as digital marketing, optimizing for mobile, business process automation, and establishing a brand that can endure the test of time in order to stay in the game. Software Tools That Can Enable Buy Box OptimizationĮ-commerce is predicted to account for 17% of all U.S.Unfortunately, very few people are privy to it, and those people just so happen to sit in the elite inner circle of Amazon. Everyone wants to know the secret to unlocking Amazon’s Buy Box formula because they want to know how to win the Buy Box most effectively.
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